Our Story

How Squishé was born?

Hi, I am Yuvi.
just a normal girlie with long thick hair and a lifelong struggle with hair claws.

Tired of hair claws that hurt? Same.
❌ Tight pressure.
❌ Snagged, damaged hair.
❌ Headaches by midday.
❌ Unstable at the gym.
❌ Unsafe while driving.

I’d had enough.
I searched everywhere - nothing was comfortable, flexible, safe and strong enough. So, I created it. 
After testing 172 squeezable hair claws (and countless prototypes), I finally found the perfect balance. 

Meet Squishé
✨ Soft, flexible silicone ✨ Gentle on scalp & hair ✨ Strong all-day hold ✨ Inner micro-claws for grip ✨ Outer claws for structure ✨ 3 shapes & sizes for every hair type & lifestyle

Gym. Work. Driving. Everyday life.

Squishé isn’t just a hair claw. It’s comfort. Safety. And a hair accessory that finally understands you.

- Yuvi